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To design a door to door laundry service app.
My Role
Product Designer
October 2018 (2 weeks)
I'm a student at Indian Institute of Information Technology, Allahabad. Like most Indian college students, I live in a hostel next to my college campus. I rely on the hostel laundry service to do most of my laundry. It's often a cumbersome task as the information and instructions for washing the clothes are communicated verbally. Often times, this leads to either a bad quality wash or a clothes simply being misplaced.

It's also very common for flats in certain areas to not have a washing machine. Doing laundry becomes a time consuming task.

So, I decided to connect the user to the laundry service through an app that tackles the problems of manual washing and traditional laundry services. No more time consuming, low quality, mismatched washes.
User Research
I started the study by interviewing a few of my batch mates regarding the laundry service provided by the hostel and noted down the problems they had with the existing system for washing clothes and the potential solutions for them.
Market Research
After that, i checked the android market for similar apps and made orders on each of the apps.
This app solved alot of the pain points i had noted down from the interviews, the UI is consistent but the process of ordering was pretty confusing. It had a few redundant options. For example, there are options to choose clothes individually as well as a 'Wash Clothes' option in the main screen.

Conclusion : Good
Almost exactly similar to laundrapp.

Conclusion : Good
Poor UI, Lack of options, Absence of prices, Painful registration.

Conclusion : Poor
User Personas
Target Users : Hostellers and people living in flats or colonies without easy access to washing machines.


Ideating + Paper Wireframing

User Flow

I tried making the user flow as similar as i could to how an average person does his laundry (Using a service). Chose some service, Add your clothes to the machine. Whoops, the whites need to be washed separately, maybe with some fabric freshener (Add-ons & Instruction) and tada. Time to pay for the service.

Lo-Fi Wireframes

After making the initial sketches and user flow, i sketched the Lo-Fi Wireframes, trying to keep it as simple, familiar and streamlined as possible.

User testing and Iterating

After making the low fidelity prototypes, I had 5 of my batch mates (who frequently use the hostel laundry service) test out the lo-fi prototype.

Their task was to create a new order. They were also instructed to point out any part of the app that they didn't fully understand.

1. Home Screen Ambiguity.

Two of the users I tested this on were confused about the order section of the page. They didn't know weather the orders were all just one order or different ones. So, I numbered and made distinctions between the orders.

2. Add on confusion.

Initially, I had two sections for add ons - one in the main order page for general add ons and another one in the clothes page for specific add ons for a particular article of clothing. All 5 users i tested it on had some sort of questions on why there were two add ons and were confused on which one two chose. So, I decided to get rid of the add on section in the Orders page and replaced it with a general purpose "Comments" section.
Visual Design
After looking at some popular detergent and laundry liquid brands, I observed that most detergents had either a strong orange color or an orange highlight to them.

On further research, I discovered that the color white and orange have strong links to cleanliness, warmth and happiness. I hence proceeded to add orange to certain highlights and splash screens in my hi-fi prototype.
Hi-Fi Wireframes
Final Marvel Prototype

Adogt App Stide App Washr App Hack In The North UI Collection